Social media and festivals. My interview with Britz from Shambhala Music Festival.
A hotel chain that is organising a music festival? W-Hotels gave it a try, according to this Forbes article, and did a good job.
So how does it work? Apparently it was a "100% W experience". Although I'm not 100% sure what that exactly means. But W did manage to fill the hotel on a normally quiet weekend, making the festival a marketing tool for the hotel business. Interesting.
Ever been to a conference? How did "the networking" work out for you? Did you leave the conference with new ideas, leads, and useful contacts? Sometimes going to a conference can feel like you wasted precious time. But perhaps that is because you didn't plan it properly. You didn't look at what you wanted to get out of the the conference. How the conference can work for you.
The Pittsburgh Post-Gazette wrote an article about networking at conferences.
Week 1 of #EventTutorTips
You need to create smart content. But what is smart content? To answer that question you need to know who the visitors of your event(s) are. Once you know who your visitors are you can figure out what they like, what motivates them, what they engage with and how they engage.
You need to look at your event and think about the different aspects your visitors can engage with. You can think of your artists, your acts, the artwork at your event, the vibe at your event, the creativity at your event, your event partners, etc.
Make sure you are out and about at your own event. Interview your acts, ask your artists to create content, take pictures, or shoot short videos. From build up to break down, make sure you document it. At Shambhala Music Festival they have 10 photographers taking pictures all weekend long. They use those pictures on their social media platforms during the festival and throughout the year.
Plan smart and creative content for your event!
Should an alcohol brand be allowed to sponsor an event or a festival? Heineken sponsors Formula One, the US Open, and golf tournaments. Meanwhile Jamie Oliver wants to stop Coca Cola and McDonalds from sponsoring the Olympics. In the past BP has been criticized for sponsoring the Edinburgh International Festival. Oil and art don’t always mix well. So how do you find the right sponsor for your event?
Jakob De Proft has written this week’s blog for The Event Tutor. Jakob lives next door to one of Europe’s biggest music festivals, Rock Werchter, in Belgium. The number of tents left behind at this festival each year inspired him to create the most eco-friendly tent ever made. This is Jakob’s blog about the Fling Tent.
On Wednesday I went to a meetup event for startups. "How to drive revenue through your social media presence". What a great meetup! Small business owners meet up to discuss the tricks in the business. It's actually the first meetup I've been to where I picked up some new ideas. It was only a small group of people but I've learned some new tricks with regards to online marketing.