Week 1 of #EventTutorTips
You need to create smart content. But what is smart content? To answer that question you need to know who the visitors of your event(s) are. Once you know who your visitors are you can figure out what they like, what motivates them, what they engage with and how they engage.
You need to look at your event and think about the different aspects your visitors can engage with. You can think of your artists, your acts, the artwork at your event, the vibe at your event, the creativity at your event, your event partners, etc.
Make sure you are out and about at your own event. Interview your acts, ask your artists to create content, take pictures, or shoot short videos. From build up to break down, make sure you document it. At Shambhala Music Festival they have 10 photographers taking pictures all weekend long. They use those pictures on their social media platforms during the festival and throughout the year.
Plan smart and creative content for your event!