I’ve once organised a festival that wanted to cater for everyone. It had a little bit of this and a little bit of that. And when you want to cater for everyone, problems arise. One of the problems was that no one could identify with the event concept. It taught me an expensive lesson: know the purpose of your event.
On Wednesday I went to a meetup event for startups. "How to drive revenue through your social media presence". What a great meetup! Small business owners meet up to discuss the tricks in the business. It's actually the first meetup I've been to where I picked up some new ideas. It was only a small group of people but I've learned some new tricks with regards to online marketing.