Litter, stadiums and Goal Framing Theory

Litter, stadiums and Goal Framing Theory

Lindenberg’s Goal-Framing Theory provides a framework for understanding why individuals behave pro-socially in some settings while completely disregarding social norms in others. Nowhere is this contrast more stark than in UK football stadiums. Every weekend, thousands of supporters leave behind mountains of food packaging, plastic cups, and other rubbish. By applying Goal-Framing Theory to the matchday environment, we can understand the root causes of this behaviour and construct targeted strategies to mitigate it.

London stadia and the BCG Matrix: the case of the Emirates Stadium

London stadia and the BCG Matrix: the case of the Emirates Stadium

Applying the Boston Growth-Share Matrix to football stadia in the Greater London area, using Arsenal as the main focus. The BCG Growth-Share Matrix is a strategic management tool developed by the Boston Consulting Group. To apply the BCG Matrix to London's commercial football landscape, stadium assets are evaluated using two modified variables: market growth rate and relative market share.