Should an alcohol brand be allowed to sponsor an event or a festival? Heineken sponsors Formula One, the US Open, and golf tournaments. Meanwhile Jamie Oliver wants to stop Coca Cola and McDonalds from sponsoring the Olympics. In the past BP has been criticized for sponsoring the Edinburgh International Festival. Oil and art don’t always mix well. So how do you find the right sponsor for your event?
The festival season is upon us! In America alone more than 800 festivals will take place this festival season. Last year in the UK more than 14 million people attended a festival. This number is said to rise in 2016. With such audience numbers companies might be keen to sponsor music festivals. Except when you are BP, than you are not so keen anymore on sponsoring live events.