innovation

The Tokyo Olympic Games: connecting to tomorrow!

The Tokyo Olympic Games: connecting to tomorrow!

The Tokyo 2020 Olympic Games are working on facial recognition for when fans enter a stadium. Will this be the future of ticketing? Imagine the data event companies or ticketing companies will have access to. According to Newsweek (2017) “businesses can analyse their customers’ faces to help tailor marketing strategies to people of different genders, ages and ethnic backgrounds”.