transformational festival

Event trends in 2017

It’s almost 2017! So what are the event trends for the New Year? What will be different, or change, or revolutionise the events industry?

Whether you call them trends or expectations, it doesn’t really matter. Most event professionals seem to agree that event technology will become a bigger part of your event planning process. Virtual Reality and Augmented Reality are also hot favourites. Oh, and of course data… Not sure if that is a trend though. I think ‘big data’ has already been with us for a few years and, yes, the events industry will continue to utilise it in 2017.

The first one to publish their trends and predictions was Eventbrite UK. You can read their predictions here: Event trends that will shape your 2017! Over 50 event professionals tell you what they think will be a trend to look out for in the New Year. Most predictions lean towards: event technology, data usage, and virtual reality.

The Event Managers Blog produced a fantastic booklet 10 Event Trends For 2017. It’s actually more than 10 trends as they divided it into four categories: event technology, event design, venue management, and social media. You can read more about how the sharing economy will impact the events industry, about touchable tech at events, and on-site creation. One of my favourite predictions is Drone Streaming! You can read more about drone streaming and drone selfies at events here.

Music festivals in 2017

The Conversation is taking a different angle as they speculate whether large outdoor festivals will be a thing of the past. Smaller, more niche, or boutique festivals might be more a 2017-thing. The article refers to T in the Park, quite a large outdoor music festival, as a festival that seeks to take steps towards a smaller set-up. You can read the article Are Giant Music Festivals At The End Of The Road? here.

My 2017 event trend

And my prediction? With over 7,000 outdoor events each year the UK has one of the most buoyant festival markets in the world. Buoyant and crowded. I think we will see a rise of smaller, more intimate, and more sustainably oriented festivals in the UK.

This prediction is based on a trend we see in America. There, so-called transformational music festivals have established themselves as a unique, experiential and educational alternative to large festivals. The creativity (of venue layout, structures etc.) at transformational festivals is quite often top-notch. People want a unique experience when they visit a festival, a festival that they feel part of. These events seem to offer just that hence I think we will see more smaller and attendee-focussed festivals.

Happy 2017! You can follow me on Youtube: Every week an interview with an event expert. 

Transformational festivals: what are they?

Last week I was a guest lecturer at a college here in Brighton. My lecture was about the story of an event. How that storyline helps you as an event organiser to convey your message to your audience. I used a transformational festival as an example.

The students weren't really familiar with the term transformational festival. Jeet Kei Lung explains in his TedX Talk that a transformational festival provides a "content rich reality that features a high density of quality interactions. Festival attendees are participants and co-creators of the experience". Think Burning Man and you get the idea.

Now what does that mean? At these festivals it is all about community building, about learning and self-development, about social consciousness, about eating healthy, about creativity. Honestly, the creativity at these festivals is mind blowing! It might sound to you as a bunch of hippies gathering in a field but that's not necessarily true. The locations for these festivals are carefully chosen and the people attending are from all walks of life. 

I've been lucky enough to attend transformational festivals like Lightning in a Bottle and Symbiosis Gathering. Both are taking place on the west coast of America, currently the hotbed for such festivals

Is there room for such festivals in the UK? I think so.

You can subscribe to my Youtube channel. Every Sunday an interview with an event expert. Coming soon: my interview with Dede Flemming from Lightning in a Bottle.