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      <image:caption>Data from Maximillion</image:caption>
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      <image:caption>The Event Tutor on the road...</image:caption>
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      <image:caption>Water refill station</image:caption>
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      <image:caption>No policy?</image:caption>
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      <image:caption>I don't understand the meaning of bathtub boots but there's a market for it...apparently</image:caption>
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      <image:title>Blog - Is there a doctor in the room? First Aid at events</image:title>
      <image:caption>Fairytale forest at Fuji Rock: pretty cool</image:caption>
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      <image:caption>Audience engagement</image:caption>
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      <image:title>Blog - 5 areas around drug use that event planners need to address</image:title>
      <image:caption>Signs outside the festival area of Brighton Pride 2016</image:caption>
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      <image:title>Blog - The benefits of online learning</image:title>
      <image:caption>Keep it interesting!</image:caption>
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      <image:title>Blog - Increase Attendee Experience with Social Media</image:title>
      <image:caption>foam hashtags  =  photo opportunity</image:caption>
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      <image:title>Blog - Increase Attendee Experience with Social Media</image:title>
      <image:caption>An Instagrammable wall</image:caption>
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    <loc>https://www.eventtutor.com/blog/a-unique-festival-experience-fuji-rock</loc>
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      <image:title>Blog - A unique festival experience: Fuji Rock</image:title>
      <image:caption>A few of the toilets I managed to find on the campsite</image:caption>
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      <image:title>Blog - A unique festival experience: Fuji Rock</image:title>
      <image:caption>buy your smokes on site</image:caption>
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      <image:title>Blog - A unique festival experience: Fuji Rock</image:title>
      <image:caption>So many chairs...</image:caption>
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    <lastmod>2016-07-21</lastmod>
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      <image:title>Blog - What to bring to Fuji Rock Festival</image:title>
      <image:caption>Deet-free. Protection for the entire family but keep out of reach of kids...</image:caption>
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      <image:caption>Preparing signage for a community event</image:caption>
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    <loc>https://www.eventtutor.com/blog/6-deals-to-consider-when-planning-your-wedding</loc>
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    <priority>0.5</priority>
    <lastmod>2016-10-08</lastmod>
    <image:image>
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      <image:title>Blog - 6 deals to consider when planning your wedding</image:title>
      <image:caption>Dressing up your drinks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/your-event-is-an-experience</loc>
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    <priority>0.5</priority>
    <lastmod>2016-07-05</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/5-things-to-think-of-when-doing-your-event-site-survey</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-30</lastmod>
    <image:image>
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      <image:title>Blog - 5 things to think of when doing your event site survey</image:title>
      <image:caption>Always conduct a site survey, even in an existing venue</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/event-planning-means-market-research</loc>
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    <priority>0.5</priority>
    <lastmod>2016-10-20</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/7-qualities-that-make-a-great-event-planner</loc>
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    <priority>0.5</priority>
    <lastmod>2016-10-08</lastmod>
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      <image:title>Blog - 7 qualities that make a great event planner</image:title>
      <image:caption>There's always place for good event planners</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/be-more-creative-with-the-content-of-your-event</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/win-my-event-planning-workshop-and-a-personalised-tutorial</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/4-questions-to-ask-yourself-about-sponsors-and-your-event</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-16</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/make-your-portaloos-more-appealing</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/5-steps-to-remember-when-creating-a-risk-assessment-for-your-event</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/3-ways-to-influence-your-event-audience</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/5-things-to-research-when-planning-your-event</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
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      <image:title>Blog - 5 things to research when planning your event</image:title>
      <image:caption>Knowing your audience...</image:caption>
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  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/are-you-passionate-about-event-planning</loc>
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    <priority>0.5</priority>
    <lastmod>2016-05-19</lastmod>
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      <image:title>Blog - Are you passionate about event planning?</image:title>
      <image:caption>Me picking up my second award after being voted the Most Inspirational Tutor</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/are-festivals-replacing-nightclubs</loc>
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    <lastmod>2016-05-13</lastmod>
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      <image:title>Blog - Are festivals replacing nightclubs?</image:title>
      <image:caption>Aaaah coffee time!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/drugs-and-music-festivals</loc>
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    <priority>0.5</priority>
    <lastmod>2016-05-05</lastmod>
    <image:image>
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      <image:title>Blog - Drugs and music festivals</image:title>
      <image:caption>Warning signs in Amsterdam</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/top-5-social-media-sites-for-event-planners</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
    <image:image>
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      <image:title>Blog - Top 5 social media sites for Event Planners</image:title>
      <image:caption>Can your audience find you?</image:caption>
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  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/how-cities-can-benefit-from-festivals</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-21</lastmod>
    <image:image>
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      <image:title>Blog - How cities can benefit from festivals</image:title>
      <image:caption>BB King's Blues Club on Beale Street</image:caption>
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    <image:image>
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      <image:title>Blog - How cities can benefit from festivals</image:title>
      <image:caption>Still had it after all those years...</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/festival-attendees-have-expectations-too</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-14</lastmod>
    <image:image>
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      <image:title>Blog - Festival attendees have expectations too</image:title>
      <image:caption>Keeping things interesting in one of the tents at a festival</image:caption>
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    <image:image>
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      <image:title>Blog - Festival attendees have expectations too</image:title>
      <image:caption>Figure out their expectations</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/the-added-value-of-sponsorship-at-festivals</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-07</lastmod>
    <image:image>
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      <image:title>Blog - The added value of sponsorship at festivals</image:title>
      <image:caption>Banners are never really useful...</image:caption>
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  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/when-does-music-at-festivals-becomes-noise</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-31</lastmod>
    <image:image>
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      <image:title>Blog - When music at festivals becomes noise</image:title>
      <image:caption>Can you hear me?</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1459394333924-SEGLSVWPZM5EOH1ADV6X/image-asset.jpeg</image:loc>
      <image:title>Blog - When music at festivals becomes noise</image:title>
      <image:caption>Is your noise level at 85 dBA? WHAT?</image:caption>
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  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/no-water-shortage-at-festivals</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-24</lastmod>
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      <image:title>Blog - No water shortage at festivals... or is there?</image:title>
      <image:caption>Bollocks! Too much water got wasted here...</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1458217339610-AZ0HG88A9ANUC624ANRS/image-asset.jpeg</image:loc>
      <image:title>Blog - No water shortage at festivals... or is there?</image:title>
      <image:caption>The Festival Toilet... lovely</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/waste</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-17</lastmod>
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      <image:title>Blog - Waste Management At Music Festivals</image:title>
      <image:caption>Oh come one! Really?</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/festival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1457578283045-371CSB245UJ1W1HLHW2H/branding+your+tent</image:loc>
      <image:title>Blog - Festival Audiences: The Eco Tent is Here!</image:title>
      <image:caption>The Eco Tent and branding opportunities</image:caption>
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    <image:image>
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      <image:title>Blog - Festival Audiences: The Eco Tent is Here!</image:title>
      <image:caption>The Fling Tent</image:caption>
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    <loc>https://www.eventtutor.com/blog/why-do-market-vendors-at-music-festival-always-sell-the-same-stuff</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
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      <image:title>Blog - Why do market vendors at music festivals always sell the same stuff?</image:title>
      <image:caption>Food stalls at festivals</image:caption>
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    <image:image>
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      <image:title>Blog - Why do market vendors at music festivals always sell the same stuff?</image:title>
      <image:caption>organic and locally sourced food at Northern Night Music Festival, California</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/collecting-data-at-your-event</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
    <image:image>
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      <image:title>Blog - collecting data at your event</image:title>
      <image:caption>Toilet trash at festivals</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1456396727560-BTCS9TPVS2U7HR9NX6P6/expect+greatness</image:loc>
      <image:title>Blog - collecting data at your event</image:title>
      <image:caption>Let's hope it does!</image:caption>
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  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/on-my-way-to-a-music-festival</loc>
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    <priority>0.5</priority>
    <lastmod>2016-02-18</lastmod>
    <image:image>
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      <image:title>Blog - On my way to a music festival</image:title>
      <image:caption>Car parks at events and festivals</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1455730803469-3ADM16QPJFWQX2J3V7Q2/arrive+in+style</image:loc>
      <image:title>Blog - On my way to a music festival</image:title>
      <image:caption>Arrive in style at an event</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/shout-to-your-festival-fans-about-what-you-do</loc>
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    <priority>0.5</priority>
    <lastmod>2016-02-11</lastmod>
    <image:image>
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      <image:title>Blog - Shout to your festival fans... about what you do!</image:title>
      <image:caption>Research findings in my eBook</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1454082393202-FAD3K55CKLFPGBCRDF2A/Medical+festivals</image:loc>
      <image:title>Blog - Shout to your festival fans... about what you do!</image:title>
      <image:caption>Medical facilities at a festival</image:caption>
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  <url>
    <loc>https://www.eventtutor.com/blog/environmental-policies-for-event-planners</loc>
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    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1454017239245-2ZG82Q9CGKLP43JHPAUM/EventTutor</image:loc>
      <image:title>Blog - Environmental policies for event planners</image:title>
      <image:caption>At Lightning in a Bottle 2015</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1454017324948-H3Z714IT89YJZ1ODV52Z/Festival+food</image:loc>
      <image:title>Blog - Environmental policies for event planners</image:title>
      <image:caption>At the UK Shambhala festival they will not serve any meat dishes this year</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/the-discussion-about-sustainable-event-planning</loc>
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    <priority>0.5</priority>
    <lastmod>2016-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1453839189675-BTSZ9DL3FFZVR18HV3M5/Event+Education</image:loc>
      <image:title>Blog - The discussion about sustainable event planning</image:title>
      <image:caption>I can only hope...</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1453839412154-CBRX9SO9DPZSFIA70XZ7/fans</image:loc>
      <image:title>Blog - The discussion about sustainable event planning</image:title>
      <image:caption>Festival fans get what they want</image:caption>
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  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/2016/1/20/event-planning-making-your-festival-more-sustainable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1453323895719-LF25SGAB88L802DE7I3P/waste+at+festivals</image:loc>
      <image:title>Blog - Event Planning: Making Your Festival More Sustainable</image:title>
      <image:caption>Waste at festivals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1453324176062-D05MYL90GO42XADC3RMD/DSC02514.JPG</image:loc>
      <image:title>Blog - Event Planning: Making Your Festival More Sustainable</image:title>
      <image:caption>Waste collection points at festivals</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/2015/12/21/happy-holidays-and-an-eventful-2016</loc>
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    <priority>0.5</priority>
    <lastmod>2015-12-21</lastmod>
    <image:image>
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      <image:title>Blog - Happy Holidays and an eventful 2016!!</image:title>
      <image:caption>I wish you all happy holidays and an amazing 2016!!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/2015/12/8/research-at-music-festivals-in-north-america</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1449577164708-0ND1DK5BDOUWZMT6CYSO/Bonnaroo</image:loc>
      <image:title>Blog - Research at music festivals in North America</image:title>
      <image:caption>Bonnaroo in Tennessee, USA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1449577296403-Y5VSHHI6VG0SRVZBNJGJ/Lightning+in+a+Bottle</image:loc>
      <image:title>Blog - Research at music festivals in North America</image:title>
      <image:caption>Recycle station at Lightning in a Bottle</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.eventtutor.com/blog/2015/11/17/wedding-planning-6-tips-for-your-dream-wedding</loc>
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    <priority>0.5</priority>
    <lastmod>2015-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1447752552558-W4ON6KKAUED5PVHRJ2M4/image-asset.jpeg</image:loc>
      <image:title>Blog - Wedding planning: 6 tips every couple should know</image:title>
      <image:caption>Our location: De Koepelkerk in Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/55034954e4b0f821a0a8e477/1447752718342-TSCLX6ZIB8CD7864F4E1/Wedding+guests</image:loc>
      <image:title>Blog - Wedding planning: 6 tips every couple should know</image:title>
      <image:caption>Your guest list</image:caption>
    </image:image>
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      <image:title>home - FIFA's monopolistic behaviour is a result of its financial performance</image:title>
      <image:caption>The Structure-Conduct-Performance (SCP) model is an industrial organisation framework used to analyse the relationship between market structure, firm behaviour (conduct), and economic results (performance). Applying the SCP framework to FIFA gives us an idea how an international governing body leverages a natural monopoly structure to shape strategic conduct and generate unprecedented financial results. Does the market structure influence FIFA’s conduct? (according to the theory)</image:caption>
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      <image:title>home - Euros 2028: The impact on Northern Ireland of not hosting</image:title>
      <image:caption>Northern Ireland’s withdrawal from hosting Euro 2028 was triggered by the UK government's decision not to fund the redevelopment of Belfast’s Casement Park. Reasons cited were the cost, which increased from £77 million to £400 million, and timeline constraints (limited time to actually build the stadium). But what does not hosting a prestigious event mean for a country like Northern Ireland?</image:caption>
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      <image:title>home - Football and the Private Security Act</image:title>
      <image:caption>The most prominent failure of stadium security governance and SIA-regulated stewarding in recent British sports history occurred at Wembley Stadium during the UEFA EURO 2020 Final between England and Italy.</image:caption>
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      <image:title>home - Football clubs and the network of value captures framework</image:title>
      <image:caption>The Network of Value Captures provides one of the most comprehensive frameworks for understanding football club management. Rather than viewing football clubs as organisations selling matches, Dolles and Söderman argue that clubs manage interconnected value captures involving teams, players, brands, facilities, merchandise, sponsors, media organisations, supporters, and communities.</image:caption>
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      <image:title>home - Sport Spectator Satisfaction Model and stadiums</image:title>
      <image:caption>The Sport Spectator Satisfaction Model goes further than other consumer behaviour frameworks to account for the volatile and emotional environment of live sport. Developed by Van Leeuwen, Quick, and Daniel (2002), the model acknowledges that unlike standard products or services, a sport team cannot guarantee its core outcome…. a win.</image:caption>
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      <image:title>home - Copa América final and crowd safety planning</image:title>
      <image:caption>The Copa América Final 2024 at Hard Rock Stadium in Miami Gardens, Florida, collapsed into severe operational chaos. Thousands of unticketed fans stormed the perimeter, breached security checkpoints, climbed air vents, and forced stadium management to delay kick-off by over 80 minutes. Applying Still’s DIM ICE model reveals how critical breakdowns across Design, Information, and Management caused systemic failure.</image:caption>
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      <image:title>home - Litter, stadiums and Goal Framing Theory</image:title>
      <image:caption>Lindenberg’s Goal-Framing Theory provides a framework for understanding why individuals behave pro-socially in some settings while completely disregarding social norms in others. Nowhere is this contrast more stark than in UK football stadiums. Every weekend, thousands of supporters leave behind mountains of food packaging, plastic cups, and other rubbish. By applying Goal-Framing Theory to the matchday environment, we can understand the root causes of this behaviour and construct targeted strategies to mitigate it.</image:caption>
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      <image:title>home - Stadium Operations</image:title>
      <image:caption>Stadium operations management is the hidden engine that powers every modern sporting event, concert, and mega-gathering. While tens of thousands of fans focus on the pitch or the stage, stadium operations teams manage crowd logistics, physical security, smart venue technology, and environmental sustainability.</image:caption>
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