The Tokyo 2020 Olympic Games are working on facial recognition for when fans enter a stadium. Will this be the future of ticketing? Imagine the data event companies or ticketing companies will have access to. According to Newsweek (2017) “businesses can analyse their customers’ faces to help tailor marketing strategies to people of different genders, ages and ethnic backgrounds”.
Earlier this month I was at Event Tech Live in London. A conference of sorts but actually more a showcase of new event technology ideas. One of the areas at the conference was dedicated to startups who could pitch their company to potential investors. My favourite stage!
Some ideas seem to already be out there, like that company that looked a lot like a new version of Eventbrite. But the majority of the ideas pitched were really good, really innovative, and generally inspired me. They offered solutions to problems they had faced in the event industry.
Perhaps you're walking around with some new innovative ideas as well. For example a problem you ran into at your last festival and you actually found a solution for it.
Earlier this year Startacus published this blog post about how to stand out with your new product when at music festivals. It's not the same as the products pitched at the conference but it might inspire you either way.
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