A few weeks ago I taught sustainable event management to a group of students. Very quickly we were talking about different waste streams, how many tents have been left behind at music festivals this year, and why bins aren’t emptied regularly. The thing is though… sustainability is much more than just the environment.
It makes sense though to think of waste streams when you hear about sustainable event management. It’s what we can see; it’s what we can touch. But event organisers should place equal emphasis on the social and economics aspects of sustainability, according to a report from Positive Impact.
What that means is that on a social level you look at the impact your event has on the local community. Whether you can educate and raise awareness among your audience about certain issues and, for example, health and safety regulations at your event. The list goes on but these are just some concerns you can think of.
From an economic point of view you need to treat your event as a business so you want a positive ROI as you want your event to succeed and grow. You can be very aware of the environment but if your event doesn’t make any money there’s no longevity. And what is the added value of your event to the [local] economy? There are some great examples here and here.
Technology can also help your event when pursuing sustainable event management. At Event Tech Live I only had to scan my badge at stands to receive more information, rather than them handing out promotional items. Collecting data instead of waste… win-win!