There are different aspects involved in making an event a success, and they are planning ahead of time, budget, bringing together a great team, great marketing skills, involving latest technology such as user-friendly interface, logistics, catering, security, photography, cleaning, welfare, etc.
Technology has completely changed how we work, travel, socialize, and even what we do in our free time. We humans depend on technology a lot and it has made almost all of our routine activities and tasks easier. The UK event management industry is growing at a very high pace and there are a lot of areas where technology already plays a vital role yet there is a lot more room for it to revolutionize the industry.
It’s almost 2017! So what are the event trends for the New Year? What will be different, or change, or revolutionise the events industry?
Whether you call them trends or expectations, it doesn’t really matter. Most event professionals seem to agree that event technology will become a bigger part of your event planning process. Virtual Reality and Augmented Reality are also hot favourites. Oh, and of course data… Not sure if that is a trend though. I think ‘big data’ has already been with us for a few years and, yes, the events industry will continue to utilise it in 2017.
The first one to publish their trends and predictions was Eventbrite UK. You can read their predictions here: Event trends that will shape your 2017! Over 50 event professionals tell you what they think will be a trend to look out for in the New Year. Most predictions lean towards: event technology, data usage, and virtual reality.
The Event Managers Blog produced a fantastic booklet 10 Event Trends For 2017. It’s actually more than 10 trends as they divided it into four categories: event technology, event design, venue management, and social media. You can read more about how the sharing economy will impact the events industry, about touchable tech at events, and on-site creation. One of my favourite predictions is Drone Streaming! You can read more about drone streaming and drone selfies at events here.
Music festivals in 2017
The Conversation is taking a different angle as they speculate whether large outdoor festivals will be a thing of the past. Smaller, more niche, or boutique festivals might be more a 2017-thing. The article refers to T in the Park, quite a large outdoor music festival, as a festival that seeks to take steps towards a smaller set-up. You can read the article Are Giant Music Festivals At The End Of The Road? here.
My 2017 event trend
And my prediction? With over 7,000 outdoor events each year the UK has one of the most buoyant festival markets in the world. Buoyant and crowded. I think we will see a rise of smaller, more intimate, and more sustainably oriented festivals in the UK.
This prediction is based on a trend we see in America. There, so-called transformational music festivals have established themselves as a unique, experiential and educational alternative to large festivals. The creativity (of venue layout, structures etc.) at transformational festivals is quite often top-notch. People want a unique experience when they visit a festival, a festival that they feel part of. These events seem to offer just that hence I think we will see more smaller and attendee-focussed festivals.
Happy 2017! You can follow me on Youtube: Every week an interview with an event expert.
Event technology company Social Tables has secured another $15 million in funding. Social Tables provides innovative solutions to handle complex event problems (like check-in procedures, seating planning, etc). The company is said to use the investment for " a broader set of event industry challenges".
Here the article about Social Tables.
The titanic tech of today impacts upon every conceivable professional sector, and the events industry is no exception. Embracing the diverse range of event technology available to event professionals is essential; not only to deliver the highest quality events you can, but to avoid falling behind your competition. I can guarantee that the majority of them will be harnessing the full potential of event tech!