There are different aspects involved in making an event a success, and they are planning ahead of time, budget, bringing together a great team, great marketing skills, involving latest technology such as user-friendly interface, logistics, catering, security, photography, cleaning, welfare, etc.
When I organised my event, Zhivago Theater, we discussed the idea of selling alcohol at the theatre prior to the show. The theatre had a Premises Licence but this did not cover the sale of alcohol. I am a Personal Licence Holder but in order for me to sell alcohol in the theatre I would have had to apply for a TEN. My licensable activity would be ‘selling alcohol’.
The last time I went to a conference I noticed that the audience was quite "mature". The only younger visitors looked like students who were trying their luck with networking.
But how do you attract a younger audience? How do you make sure they come back to your conference the next time? How do you make your conference appealing to millennials? You can read the article here.
A hotel chain that is organising a music festival? W-Hotels gave it a try, according to this Forbes article, and did a good job.
So how does it work? Apparently it was a "100% W experience". Although I'm not 100% sure what that exactly means. But W did manage to fill the hotel on a normally quiet weekend, making the festival a marketing tool for the hotel business. Interesting.