There are different aspects involved in making an event a success, and they are planning ahead of time, budget, bringing together a great team, great marketing skills, involving latest technology such as user-friendly interface, logistics, catering, security, photography, cleaning, welfare, etc.
You need a licence when you want to sell alcohol, or authorise the sale of alcohol, at licensed premises. Licensed premises, such as bars, restaurants, events and festivals, need a Designated Premises Supervisor (DPS). And to become one of those you need to be a Personal Licence Holder. So you can work behind the bar without being a Personal Licence Holder but in order for you to become a DPS you need the Licence.
The Tokyo 2020 Olympic Games are working on facial recognition for when fans enter a stadium. Will this be the future of ticketing? Imagine the data event companies or ticketing companies will have access to. According to Newsweek (2017) “businesses can analyse their customers’ faces to help tailor marketing strategies to people of different genders, ages and ethnic backgrounds”.
When I organised my event, Zhivago Theater, we discussed the idea of selling alcohol at the theatre prior to the show. The theatre had a Premises Licence but this did not cover the sale of alcohol. I am a Personal Licence Holder but in order for me to sell alcohol in the theatre I would have had to apply for a TEN. My licensable activity would be ‘selling alcohol’.
MERRY CHRISTMAS EVERYONE!
ALL THE BEST FOR 2017!
Ever wondered why cities want to host events and festivals? You might think that the costs of street closures, police officers on duty, ambulances on standby, and cleaning costs would put councils off. Luckily not...
The economic benefits of events are quite often much greater than the costs. When I worked with San Francisco Pride I conducted an economic impact study on behalf of the city. The numbers were impressive:
- $40 million was spend on retail during Pride week
- $33 million in restaurants
- a total economic impact of almost $360 million
Not bad for a week long event. But that's just one event that takes place in the city by the Bay. Numerous events take place throughout the year and they all contribute to the local economy.
South Tyneside Summer Festival
Obviously there are costs as well. Have you ever heard of South Tyneside? Nope, me neither but in this area the council organises a few free events. They say the Summer Festival brings people to the area, provides jobs and adds £1.7 million to the local economy. But there is no such thing as a free event.
The councils has published their event budget and hence we can see how much it cost to organise Summer Festival 2016. This is how we know that they spent £21,000 on a stage and £3,000 on entertaining guests. The following article is, I think, fantastic as it highlights the costs involved in organising a great festival. Is it too late to nominate South Tyneside council for council of the year?
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Are you using Snapchat for your event? Why not? Launched in 2011, Snapchat wasn't taken seriously. Just another social media platform. However, the company has been growing steadily and more and more people have started using Snapchat. Including event planners.
Snap Inc. is planning to bring Snapchat to the stockmarket which could value the company at $30 billion. I guess they're doing quite okay then... The New York Times wrote a great piece about Snapchat a few weeks ago: How Snapchat Revolutionised Social Networks.
Event planners! If you are not using Snapchat yet you might want to look into it. Snapchat is a fantastic tool that allows you to engage with your event attendees. You can read how you can use it for your event in this article: It's a Snap! from Associations Now.
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A few weeks ago I taught sustainable event management to a group of students. Very quickly we were talking about different waste streams, how many tents have been left behind at music festivals this year, and why bins aren’t emptied regularly. The thing is though… sustainability is much more than just the environment.
It makes sense though to think of waste streams when you hear about sustainable event management. It’s what we can see; it’s what we can touch. But event organisers should place equal emphasis on the social and economics aspects of sustainability, according to a report from Positive Impact.
What that means is that on a social level you look at the impact your event has on the local community. Whether you can educate and raise awareness among your audience about certain issues and, for example, health and safety regulations at your event. The list goes on but these are just some concerns you can think of.
From an economic point of view you need to treat your event as a business so you want a positive ROI as you want your event to succeed and grow. You can be very aware of the environment but if your event doesn’t make any money there’s no longevity. And what is the added value of your event to the [local] economy? There are some great examples here and here.
Technology can also help your event when pursuing sustainable event management. At Event Tech Live I only had to scan my badge at stands to receive more information, rather than them handing out promotional items. Collecting data instead of waste… win-win!
Earlier this month I was at Event Tech Live in London. A conference of sorts but actually more a showcase of new event technology ideas. One of the areas at the conference was dedicated to startups who could pitch their company to potential investors. My favourite stage!
Some ideas seem to already be out there, like that company that looked a lot like a new version of Eventbrite. But the majority of the ideas pitched were really good, really innovative, and generally inspired me. They offered solutions to problems they had faced in the event industry.
Perhaps you're walking around with some new innovative ideas as well. For example a problem you ran into at your last festival and you actually found a solution for it.
Earlier this year Startacus published this blog post about how to stand out with your new product when at music festivals. It's not the same as the products pitched at the conference but it might inspire you either way.
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Rocking the Daisies took place last weekend. This South African festival has been promoting sustainability since its inception. Craig Bright and Brian Little have been building the festival over the last decade. In January this year they gave an interview to South Africa's Entrepreneur Magazine. An interview every aspiring event planner should read. You can read the article here.
To get an overview of what sustainable event management means for Rocking the Daisies you should read the article from BizCommunity. The article provides a great overview of the festival's sustainable initiatives. I hope these initiatives will inspire you!
Event planners should take health & safety aspects at their events very serious. Most of them do this already. As part of the licensing requirements event planners need to create (and implement) a risk assessment. Accidents still happen though.
The following article discusses the risks of amusement rides at events. The article starts out with some gruesome examples but I guess that brings home the message.
Kevin Moore works in risk management services in America and has written this article about event safety issues for the Kentucky Forward.